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BANKING ON YOUTH: A GUIDE TO DEVELOPING INNOVATIVE YOUTH SAVINGS PROGRAMS

This publication is a guide for deposit-taking institutions in any stage of youth savings program development—from those simply exploring the possibility of introducing youth savings, to those already offering youth products but looking for new ideas and strategies to improve performance.

It presents Women’s World Banking’s approach to designing, implementing, and evaluating savings programs for low-income youth, based on its experience providing technical assistance on programs launched at three financial institutions in three countries.

The publication covers the following topics: Creating the Business Case for Youth Savings, The Program Design Stages, The Implementation of Youth Savings Programs—from Pilot to Roll-out, and The Program Evaluation for Youth Savings Programs.

This guide was originally published in English by Women’s World Banking. Silatech produced the Arabic version of the guide.